This unforced, company-wide attitude promotes a natural willingness to maintain a strong dialogue throughout the
duration of the project, which in turn ensures that those occasional awkward little situations are far more likely to be 'nipped in the bud'.

On projects with tight budgets and tighter deadlines - in other words most of them - such a relationship is essential in reaching any difficult decisions quickly and amicably, not through heated argument, but by healthy discussion.

Partner... most definitely!

Customer? ... never...